Iranian barberry, this delicious and highly beneficial red pearl, is one of Iran’s most valuable agricultural products, known as “red gold” for export. This unique product, with its pleasant sour taste, is cultivated in two main types: Pofaki (seedless barberry) and Dane Anari (barberry with small seeds), primarily in the provinces of South Khorasan, Qaenat, and Razavi Khorasan. Due to its growth in a semi-arid climate and mineral-rich soil, Iranian barberry has a high concentration of antioxidants, Vitamin C, and berberine, making it a superfood with medicinal properties. The superior quality of Iranian barberry, compared to foreign varieties like Chinese or Indian barberry, is clearly evident in the size of its berries, natural cherry-red color, pungent aroma, and longer shelf life. Besides culinary uses (in dishes, drinks, jams, and spices), this product is also widely used in the pharmaceutical and cosmetic industries. With over 95% of the world’s barberry production, Iran is the main supplier of this product to global markets. Iranian barberry is easily exported to target countries with international standards such as ISO, HALAL, and FDA.

Introducing Iranian Barberry: A Treasure for Global Markets

Iranian barberry is not just a popular condiment, but also a symbol of quality and authenticity in Iranian agriculture. With over 200 plant species, this product is cultivated with high quality only in specific regions of Iran. What distinguishes Iranian barberry from its global competitors is the unique combination of natural factors such as its dry climate, calcareous soil, and traditional harvesting methods, which result in a product with natural red pigments, a balanced sweet-sour taste, and a high level of beneficial compounds.

Types of Iranian Barberry and Technical Specifications

• Pofaki Barberry: After harvesting, this type of barberry maintains its volume through a natural shade-drying process. Due to its soft texture and brilliant appearance, it’s ideal for garnishing dishes and fresh consumption. The permissible moisture content for this type is less than 12%, and its color is uniformly red.
• Dane Anari Barberry: Produced by rapid sun-drying, this type is primarily used in processing industries like juice, concentrate, and medicine production, due to its small size and high density of nutrients.

Competitive Advantages of Iranian Barberry in Export Markets

Iranian barberry holds a special position in global markets, possessing international organic and HACCP certifications. Comparative tests show that the amount of berberine (an anti-inflammatory and anti-diabetic compound) in Iranian barberry is up to 3 times higher than in Indian samples. Additionally, its diverse packaging (10 kg vacuum bags, 500-gram cans, and bulk packages) offers flexibility for wholesale buyers.

Analysis of Target Export Markets for Iranian Barberry

• Iraq and UAE: Given the high consumption of barberry in local dishes like “Zereshk Polo ba Morgh” (Barberry Rice with Chicken) and the growing demand for organic products, these countries import over 1200 tons of barberry from Iran annually.
• Turkey and Russia: The Turkish pharmaceutical industry uses barberry to produce liver supplements, while the Russian market, due to the popularity of herbal drinks, focuses on luxururiously branded packaged barberry.
• China and India: Although these countries are barberry producers themselves, Iranian barberry is used as a mixed raw material in their industrial production due to its stronger aroma and competitive price.
• Oman and Afghanistan: The demand for barberry in confectioneries and traditional sweets in these countries grows by 15% annually.

Export Pricing Strategy

The price of Iranian barberry in global markets depends on the following factors:

• Product type (Pofaki is 20-25% more expensive than Dane Anari)
• Grading based on berry size (Grade one: berries over 5 mm)
• Packaging type (Vacuum packaging adds 10-15% compared to bulk)
• Payment terms (Letter of Credit, prepayment, or trade terms)

Iran Store: Your Bridge to the Best Iranian Barberry Producers

Iran Store, with its network of farmers and well-equipped processing factories in South Khorasan, provides barberry in any quantity (from 1 ton to a container) with international certifications. Our commercial team, aware of the customs regulations of target countries, recommends the best shipping method (air, land, or sea). For a proforma invoice, technical consultation, or a free sample, contact Iran Store now or fill out the price inquiry form.

Final Notes

• All technical information and prices are based on the latest market updates in the Iranian year 1403 (which corresponds to March 2024 – March 2025).
• Exclusive services, such as printing the buyer’s logo on packaging, are available.